Privacy Policy
Last updated: 30 October 2026
MissU (also shown as “Missu Ai”) is made by Smira Labs (“we”, “us”). This policy explains what information we collect when you use the MissU website, how we use it, who we share it with, how long we keep it, and the choices you have.
MissU is only for adults aged 18 or older. Companions are AI characters, not real people.
1. Information we collect
Information you give us
- Account details: when you sign in with Google we receive your name, email address, profile picture and Google account id. During setup you give us your preferred name, age and gender, and choose a companion.
- Chats: the messages you send, the photos you share, the voice notes your companion sends you, and, where available on the website, the voice notes and calls you make with companions, including transcripts of what you say during a call.
- Feedback: anything you send us through the feedback option, including the message it is about.
Information created while you use MissU
- Companion memories: short notes our AI writes about things you have shared (for example your interests or plans), so companions can remember them in later conversations.
- Follow-ups: upcoming events you mention (for example an exam or a trip) so your companion can ask how it went.
- Roleplay stories: the scenarios you play and their messages.
- Usage: daily counters (such as messages, photos and voice notes used), your diamond balance and transactions, likes, the language you chat in, and when you were last active.
- Purchases: what you bought, the amount, the date, and Razorpay's payment and order numbers, the payment status and the type of payment method. We never see or store your card or UPI details (see section 5).
Information from your browser
- Sign-in cookie: a secure cookie that keeps you signed in. It is needed for the website to work and is not used for advertising.
- Browser storage: your preferences on this device, such as dark or light mode and whether voice replies play automatically.
- Technical logs: IP address and request details kept briefly in server logs for security and troubleshooting.
2. How we use your information
- To run MissU: sign you in, generate your companion's replies, voice notes and photos, and keep your chat history.
- To personalise conversations, using your preferred name, gender, local time and companion memories.
- To manage purchases, diamonds, premium passes and daily limits.
- To keep the service safe, prevent abuse, fix problems and understand overall usage and costs.
We do not sell your personal information, and we do not use it for third-party advertising.
3. AI processing
Companions are AI characters, not real people. To generate replies, the text, photos and audio you send, along with recent conversation context and memories, are processed by our authorised AI and machine learning infrastructure providers. In voice calls, speech is converted to text, responses are generated, and replies are synthesised into audio. These providers process data on our behalf under strict confidentiality to deliver real-time features.
4. Review of chats by our team
Authorised members of our team may review chats, memories, feedback and related data for safety and quality: for example to investigate reports or abuse, to check that companions behave as intended, and to fix problems. Access is limited to staff who need it and each access to a user's conversations is logged.
5. Who we share information with
We do not sell your personal data. We share information only with trusted third-party service providers (data processors) strictly necessary to operate, maintain, and secure the app:
- Authentication and Cloud Infrastructure: Secure cloud hosting, managed databases, and object storage providers to run our application servers, store media files, and maintain your account safely.
- Artificial Intelligence and Voice Services: Enterprise AI, natural language processing (NLP), speech-to-text, and voice synthesis providers to process conversational context, generate companion responses, and enable voice/video call features.
- Payment and Subscription Processors: Trusted app store platforms and purchase verification services to securely process in-app diamond purchases and subscription entitlements. We never receive or store your payment card or banking details.
- Messaging and Communication: Push notification delivery infrastructure to send you real-time companion updates and activity notifications.
All service providers process user data strictly on our behalf under confidentiality obligations, solely for the purposes described above. We may also disclose information if required by applicable law, court order, or to protect the safety and legal rights of our users, Smira Labs, or others.
6. How long we keep it
- We keep your information while your account exists.
- You can clear a conversation at any time from the chat's options menu (Clear chat), which deletes its messages, photos and voice notes.
- Detailed usage records are deleted automatically after 90 days; daily usage totals are kept for cost tracking.
- When you delete your account, your personal data is deleted (see section 7). Usage totals and purchase records are kept for cost tracking, accounting and tax, but they are disconnected from your identity.
7. Deleting your account
On the website: Settings → Manage Account → Delete My Account, then confirm. Your account is deleted immediately and you are signed out. You can also ask by email: see our Delete your account page, which also lists what is deleted and what is kept.
8. Your choices and rights
- Access and correction: you can see and change your profile details in Settings.
- Deletion: see section 7.
- Browser storage: you can clear this website's data in your browser settings at any time (you will be signed out).
- Questions or requests: write to [email protected].
9. Security
We use encrypted connections (HTTPS), access controls and secure token-based sign-in to protect your information. No system is perfectly secure, so we cannot guarantee absolute security.
10. Age requirement (18+ only)
MissU is only for adults 18 years or older. We do not knowingly collect information from anyone under 18. If you believe a minor is using MissU, contact us and we will delete the account.
11. Changes to this policy
We may update this policy from time to time. When we do, we will change the “Last updated” date above, and for important changes we will let you know on the website.
12. Contact and grievance officer
For questions, requests or complaints about your data, contact us at [email protected].
Grievance Officer (under India's Information Technology Rules):
Name: Grievance Officer, Smira Labs
Email: [email protected]
Address: Greater Noida West, Uttar Pradesh, India - 201306
We aim to acknowledge complaints within 24 hours and resolve them within 15 days.